client faster results and improve the effectiveness of
this treatment, you can combine hydroquinone with a
regimen of chemical peels and/or light-based procedures.
Additionally, it is a good idea to alternate between
hydroquinone and a nonhydroquinone melanin-inhibitor
for best results.
THE IMPORTANCE OF PREVENTION
Educating clients about the dangers of excessive
sun exposure is key. Even with an increased level of
skin cancer awareness, some people still refuse to give
up their tans. The American Academy of Dermatology
studied teens’ attitudes about the sun—59% of teens
surveyed thought that in general, people look healthier
with a tan.
If your clients don’t want to give up their bronze
glow, see if you can convince them to try a sunless tan.
Advanced self-tanners and spray tans are easy and
accessible, and they can provide great natural-looking
results without the dangers of sun exposure. If you have
the equipment necessary for spray tanning, offer your
client a free tan to show them how well it works. Seeing
If your clients are willing to protect themselves from
the dangers of UV radiation, there are tools they can use
in addition to wearing a broad-spectrum sun protectant
of SPF 30 or higher. For example, did you know that every
day the National Weather Service forecasts the UV index
for the following day? The UV index shows how much UV
radiation reaches the earth’s surface. A UV index reading
of two or lower means that there is low danger for the
average person, while an index reading of 11+ means there
is an extreme risk. To see the full scale, visit the United
States Environmental Protection Agency’s website (www.
epa.gov) to see how this chart may help you to help your
clients achieve beautiful, clear, healthy-looking skin for
years to come.
Louis Silberman is president and founder
of National Laser Institute, one of the
largest cosmetic laser and medical esthetic
training centers in North America. He is
an expert in medical esthetics, a medical spa owner,
and a nationally recognized author, marketing speaker
and business consultant who can be reached at
800-982-6817 or firstname.lastname@example.org.