Collaborations. Strategic business collaborations
can bring in new clients, and help reinforce the diet
and lifestyle elements of your skin care facility. Seek
out supplement companies, community supported
agriculture (CSA) programs, wellness publications,
and health and wellness coaches. Another strategy to
consider is adopting the burgeoning trend in the spa
community—wellness centers. Many spa facilities
comprise a team of therapists who address skin
conditions from an integrative approach, resulting in a
more in-depth understanding of clients’ skin problems.
• Work with a reputable and/or local supplement
company to sell their products alongside your skin
care products, and ask for any educational marketing
materials they may already have to provide to clients.
Create a subscription service for your clients so that
supplements are automatically delivered to them
every 30–60 days for a flat monthly rate.
• Contact a CSA program near your spa and negotiate a
discounted rate specifically for your clients.
• Work with a few health and wellness coaches, and
negotiate a special package for your clients.
• Partner with a nutritionist to offer complimentary
STRATEGIC BUSINESS COLLABORATIONS
CAN BRING IN NEW CLIENTS, AND HELP
REINFORCE THE DIET AND LIFESTYLE
ELEMENTS OF YOUR SKIN CARE FACILITY.
Marketing. To promote the diet and lifestyle aspect
of your business to existing and prospective clients,
consider the following marketing strategies.
• Make sure your website reflects the whole-body
approach to skin care. Include an educational
resource center where clients can access a blog
featuring daily health tips, videos, healthy recipes and
• Host events at your skin care facility that focus on
diet and lifestyle topics. For example, enlist a local
chef to host an interactive workshop where attendees
can learn to cook healthy dinners in less than 20
• Create a Facebook fan page on which you can share
new blog posts, and infographics, tips and images
concerning diet, lifestyle and supplementation. Social
media can also be used to host contests, sweepstakes
and challenges to create buzz.
• Include diet and lifestyle tidbits in e-mail newsletters.
• Gift clients with complimentary supplement
samples with the purchase of professional skin care
SE T YOUR BUSINESS APART
As you incorporate diet, lifestyle and
supplementation into your skin analysis process,
work toward ensuring every aspect of your business—
from your website to consultation to post-treatment
followup—reflects your spa’s focus of integrative skin
care strategies. Above all, be sure to pay attention to
individual clients’ specific lifestyle habits and conditions
in order to properly assess their unique needs and make
the most effective recommendations.
Not only will the focus on diet and lifestyle changes
drastically improve your clients’ skin health by truly
effecting change in skin from within, it will also set
you apart from competitors and present more business
(All accessed Jun 3, 2013)
As the owner and CEO of Sanítas Skincare,
Cowgirl Skincare and Rocky Mountain
Natural Labs, Lisa M. Crary is an expert in
entrepreneurship, accounting and financial
management. She actively serves on the boards of
the philanthropic organizations Teen With a Dream
and The Cinderella Foundation. Crary was recently
acknowledged by GCI magazine editors as one of their
2011 People To Know.