other manufactured moisturizing agents, it provides
hydration and is a known rejuvenator, bringing new life
to the skin.
Squalane. A naturally occurring lipid in plants,
squalane supports the skin in retaining moisture and
guards against UV radiation.
Zinc oxide. This non-irritating, broad spectrum,
UV absorbing protects and soothes skin and provides
healing relief. This can be a good alternative to some of
the chemical blockers out there.
Cetearyl olivate/sorbitan olivate. This unique
biomimetic restructuring agent from pure olive
oil restores and maintains the integrity of the skin
barrier, and gives tonicity and elasticity to the skin. It
also reduces inflammation, helps carry other active
ingredients into the deeper epidermal layers, and
protects skin from harsh environmental assaults
and UV rays. It’s another healthy alternative to other
moisturizing agents and provides brilliance to the skin.
Natural wax complex. A complex of sunflower
seed, candelilla, beeswax and orange peel is a natural,
emulsifying wax great for use in lip gloss, as it traps
in moisture and defends skin from environmental
assaults without clogging pores. It also is an
anti-inflammatory, rich in nutrients and phytosterol
support that prevents damage to cells, and protects
collagen and elastin production.
These are just a few of the natural ingredients being
used in place of many of the chemical-laden ingredients
that have been so common in the cosmetic industry until
now. In addition to being safer alternatives for giving
the products the desired consistency and feel, these
ingredients also deliver skin-health promoting benefits.
The benefits of makeup don’t have to be limited to
covering up or accentuating our features; it can now
support in taking skin all the way to the finish line of
We have to take into consideration the entire
ingredient deck, as well as the manufacturing process.
With mineral products, it’s important to look at how
they are milled as it helps eliminate impurities and
ensure they don’t buildup in the pores. Purity is key, as
this allows the minerals to sit on the surface of the skin
to protect it, whereas mineral makeup contains other
chemicals that penetrate the skin. This reduces the
formula’s ability to protect the skin from UV rays and
introduces unhealthy chemicals to the skin.
To determine the true formulation from the ingredient
deck, you’ll want to educate clients about reading it
through to the end. They may see one of the above
mentioned healthy ingredients, but then it may be filled
with other potentially harmful or low-quality ingredients.
Also look at the placement of the ingredients. If the
healthy ingredients are listed at the bottom of the deck,
they really won’t make much of an impact.
When talking with clients about taking their skin
care through to the finish line with quality cosmetics,
focus on education. Highlight the healthy ingredients
within the product that will help support their skin
goals, and the how and why behind it. You might even
consider having them bring in the makeup they are
currently using for an analysis. This is a great exercise
to incorporate into the client evaluation as it can also
help guide the skin care regimen you prescribe.
Use makeup to help support skin health.
Shannon Esau is the director of sales and
education at Rhonda Allison Cosmeceuticals.
She brings more than 17 years’ experience in
the esthetic industry, having owned skin care
salons in the Dallas/Ft. Worth area.
www.RhondaAllison.com and www.RAmethod.com