By Chris Kolodziejski, Chella
Brows are one of the hottest trends in the beauty industry. Eyebrow products continue to be the top-selling items in the prestige beauty sector of color cosmetics; however, most prestige spas and salons
are not finishing brows with color after shaping
them. Ask yourself this...would you send your client
out with wet hair after a haircut? No, of course not,
so why would you send your clients out with waxed
but unfinished brows? Brow finishing products not
only give the client what they want, but they also
boost retail revenue. A brow service should always
entail more than just waxing the brows, and you
can set yourself apart from your competition with a
If you want to establish a serious brow business
and add brow services to your menu, you want to
follow these essential steps to ensure success.
1. Hire the Right Person
The most important factor in ensuring success is
the brow expert. Shaping brows is a talent just like
any esthetic service. You’ll want to hire a licensed
technician with a strong background in makeup
artistry, to be solely dedicated to brow services and be
able to sell retail and educate clients about their brows.
In your interview process, review the candidates’
portfolio and watch them perform a brow service on
a model so you can assess that their personal style
complements that of your facility. If you are unsure
about having a full-time brow technician, use one on a
part-time basis and build the business from there.
2. Establish Your Menu
Your brow menu should feature options for your
clients. It could include the following treatments.
Brow shaping. This is just what the name implies
and is normally done with wax, tweezers or threading.
It is what 90% of professionals do and why there is so
much missed opportunity in this space.
Classic Brow Makeover. This would be a
combination of brow shaping and brow finishing (see
3 Brow Perfection Techniques).
Deluxe Brow Makeover. This service includes
shaping and finishing with an eye mask following.
Shape and Share. Take your brow menu to the next
level by offering the client a brow cosmetic kit after the