You don’t need to tear your spa apart to have this.
You can simply offer a table and chair with your brow
products, display, a mirror and a light.
4. Promote the Brow Services
Merchandise and advertise your brow services.
You want to have shelf-talkers promoting the brow
services in your retail area and/or your front desk.
You also want to have proper displays for your brow
products and testers, so anyone can come up and play
with the products.
Utilize social media platforms to promote your
brow services. Brows are on trend, and you want to
tell the world that your spa is now carrying a full brow
menu and brow product line. Send e-mail blasts to all
your new, past and current clients talking about your
upgraded and special brow services!
You could even have a brow event night, where
you can offer complimentary brow finishes, a
demonstration, product discounts and bubbly.
5. Get the Staff on Board
All staff members should receive a complimentary
brow makeover on the house. Make sure everyone
working at the salon/spa is knowledgeable in what brow
services you offer and are talking about them with
Brows Will Talk
When you follow these steps, you will see an increase
in service and retail sales. Brows are a powerful feature
on the face and can make the client look and feel
younger. Just imagine if everyone’s brows walking out
of your establishment look perfect. By creating a menu,
establishing that you are in the brow business and
providing high-quality brow products to your clients,
you will take your brow business to the next level.
Chris Kolodziejski is the CEO and founder of
Chella. He has had a 30 year career in business
and earned his bachelor’s degree in finance from
the University of Wyoming.