Founder and owner of the San Francisco
Institute of Esthetics and Cosmetology since
2002, Deedee Crossett is an industry pioneer
for raising the bar of undergraduate education
for cosmetologists and estheticians. She can be
reached at www.facebook.com/deedee.crossett and Twitter
We’ve completed the holiday season, and it’s time
to start a new year with new goals for 2018. Here are
#10things you may want to consider adding to your
strategic plan in the upcoming year.
#10Things to Strive For In 2018
By Deedee Crossett, San Francisco Institute of Esthetics and Cosmetology
Create a Calendar. Add training dates, industry
events and trade shows to your calendar now for the
entire year to make plans for continuing education.
Also consider going to a show in another city where
you can also take a vacation.
Find inspiration. Find inspiration in a new way.
Follow a motivational speaker on Twitter, watch
monthly TED talks, read books on new topics or
follow a street artist on Instagram. Take control and
let information move you in a positive way.
Get healthy. Add an app to your phone that
encourages health and wellness such as Drink
Water Reminder, Calm or Stand Up Reminder. Use
technology to help you feel better.
Review liability. Send your insurance company
or a lawyer a copy of the liability you have clients
signing, and ask them to provide any necessary
Dress to impress. How do those lab coats,
nametags or t-shirts look? A clean appearance is a
must in our industry.
Mind Mother Nature. How can you be more earth
friendly in 2018? LED lights, energy-efficient
appliances and composting are all ways to improve
your carbon footprint.
Teach first aid. Bring a first aid expert into your
space so everyone can renew his or her CPR
certification. This is a benefit for your business and
your employee’s personal life.
Celebrate. Find dates to celebrate in 2018. On
National Coffee Day, I buy my team coffee from our
local shop. We celebrate Cinco de Mayo, International
Women’s Day and neighborhood events. Create magic
in your space with theme days.
Take inventory. What is selling? Review your
bestseller list and keep these items on an easy
to access shelf. Top sellers should have larger
minimum inventory and can be “faced” twice.
Items that are not selling either need more training
or should be removed from your product mix.
Build your team. Have a team building event.
Do something creative and enjoy each other’s
company. We have gone to the museum, learned to
make craft cocktails, created terrariums and done
a photo shoot. We spend so much time with the
people we work with; we should learn to have fun
while doing it.
I hope these goals are helpful to you. I look forward
to a great 2018!