84 June 2014 © Skin Inc. www.SkinInc.com
expertise. The worst part is that clients aren’t getting
what they deserve—personalized attention in order to
look and feel their best. The cosmetics that a trained
esthetician can recommend will be tailored for each
client’s specific skin challenges to help make them look
and feel their best. So what can owners do to reverse
this trend in order to truly help clients achieve the
whole look they desire?
Skin care professionals need to be adamant about
re-establishing the role of skin care facilities as the
leaders in the beauty industry and restoring the
integrity of what they offer clients in terms of cosmetics,
which is a level of education and personalized service
that is unique to skin care facilities. This message, of
course, carries through to skin care services, as well.
Create a service that translates your expertise, and
is exclusive to the professional beauty industry. This
Estheticians can recommend tailored
cosmetics for clients’ specific skin
challenges to help make them look
and feel their best.