86 June 2014 © Skin Inc. www.SkinInc.com
service can be a game-changer for skin care facilities.
It helps clients to look and feel their best, and it simply
can’t be replicated by any competition: color analysis.
Add color analysis
Each client has a unique skin color that they are
born with and, through the color analysis service,
a trained professional can identify a unique color
ratio, and teach clients to embrace and enhance
their skin tone through cosmetics and hair-coloring
services. Color analysis, when conducted by a trained
professional, provides clients with a custom fit for their
makeup—but it’s not the color analysis from the 1980s.
That system was a fantastic start, but it was flawed for a
First, having the right lighting is critical, because it
affects the outcome of the analysis. Second, the original
color categories were limited to four seasons, which were
just in the warm and cool categories. There are countless
skin tones that need to be accounted for, and this provides
a challenge when creating or selecting a foundation.
With further research, a solution to these issues
was uncovered—a 12-season color analysis system.
This system builds upon the original four seasons and
accounts for neutral skin tones with smaller amounts
of warm or cool present. In my spa, I decided to test the
demand for this type of service. If clients are interested
in makeup, offering color analysis services will take their
basic application to the next level. In order to understand
the whole concept of color analysis, each team member
must be color analyzed. This gives them the experience
that they can then share with clients. In addition, I
created a makeup line by collaborating with a private
label manufacturer that corresponded with the seasonal
tones to make an absolute transformation for the clients;
however, this can also be done using existing professional
Color analysis has been the key to unlocking cosmetic
sales in my spa. Not only did this increase service sales,
but the spa also became a destination point for clients’
cosmetic purchases. They love the fact that their personal