Founder and owner of the San Francisco
Institute of Esthetics and Cosmetology since
2002, Deedee Crossett is an industry pioneer
for raising the bar of undergraduate education
for cosmetologists and estheticians. She can be
reached at www.facebook.com/deedee.crossett and Twitter
Welcome to June! We are already half way through
2017. Let’s take a look at some year-to-date numbers
and determine where we are in our business. Here are
#10things you can do right now to keep 2017 on track to
be an amazing year.
#10Things To Keep 2017 On Track
By Deedee Crossett, San Francisco Institute of Esthetics and Cosmetology
Check inventory. Run a full inventory report for
retail. Do your “on-hand” numbers match the
numbers in your point-of-sale system? Was there
shrinkage, miscounting or incorrect ordering?
Review your internal system for tracking retail
and make adjustments to keep your retail
numbers accurate. If you are running out of
specific retail items, buy more.
Assess back bar usage. Compare back bar costs
with service revenue. What percent of your service
cost goes to back bar product? This is a good test
to see if your spa is dispensing too much product.
Compare years. Compare 2016 year-to-date with
2017. Are you up in retail and down in services?
Work with your team and try to understand why
the numbers are up and why certain numbers are
down. Create your plan accordingly.
Know cost increases. Product charges, labor
costs, rent, etc. may have increased during 2017.
How will you cover these costs?
Analyze your hours of operation. Have the
businesses around you changed their hours?
Consider adjusting your hours of operation
to cater to the needs of your neighborhood
Develop fall/holiday calendar. I know it
sounds crazy. Add the dates of when you’ll offer
promotions, purchase holiday product and
create seasonal menus. Do it now, and you’ll feel
Schedule employee reviews. If you have not
had time to chat with employees about their
performance, now is the time.
Check in with your insurance company. If
you have purchased new equipment, remodeled,
offered new services, increased/decreased the
number of employees or made other changes
to your business, let your insurance company
know. Changes may affect your coverage.
Appreciate your customers and team. When
was the last time you said “thank you” to your
customers or employees? Write love notes, buy
the spa coffee and bagels or add complimentary
add-ons to a signature service. We all need
Take care of you. You can only offer insanely
great customer service when you are healthy.
Get a massage, take a yoga class or visit with an
old friend. Refuel yourself and you’ll be a better
leader for your team and family.
Numbers tell a story, and we can use this time to keep
2017 on track and enjoy the summer.