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Benefits of Med Spa Retail
Treatments and procedures will
always be the bread and butter of
any medical spa practice; however,
retail products play a vital role in
the finances of a business. If you
aren’t paying attention to this, you
might be missing a huge profit
Even though medical spa
treatments are your bread
A client that purchases one product
returns 30% of the time, while a
client that purchases two products
returns up to 60% of the time.
Pairing your treatment with the
right product can not only improve
profits but also improve your
patients’ outcome. One solution
to guarantee the sales of products
and the pairing is including the
product into the price of the
By Alex R. Thiersch, J.D., American Med Spa Association
Alex R. Thiersch, JD,
is a Chicago healthcare
attorney as well as the
founder and director
of the American Med
Spa Association (AmSpa). For more
information about becoming a member
or to learn about AmSpa’s upcoming
events, visit www.americanmedspa.org.
Products can yield
a profit margin of up
and butter, they also have the
smallest profit margins—around
10% compared to up to 40% for
products. Reason being, the cost of
consumables, labor and electricity
can absorb most of the revenue
generated from the treatment.
Client retention is important.
It’s both easier and less costly
to retain a current client than
attracting new customers. Repeat
customers will spend 20% to 60%
more than new clients.
Importantly, retail is one of the
easiest ways to retain customers.
Clients that purchase products in
your spa are more likely to return.
treatment or creating packages on
your spa menu.