skills, but it also helps you make other product or tool
recommendations. Staying connected and available
allows you to stay relevant.
BECOME A PRIORITY.
Walking through the full customer journey and
understanding common pain points is key to offering
a seamless experience that brings return custom and
recommendations. Getting to know your clients and
understanding their needs intuitively means you will
remain front of mind rather than relegated to simply
mediocre. What is going to get you on your clients’
speed dial? How are you going to exceed expectations?
Personalization requires a human touch, literally and
metaphorically. Customization demands that we listen
and observe. If you only do one thing in this list, make
sure your booking system is hassle-free, mobile-friendly
and automatically sends out confirmation texts. This
is the first step to ensuring you get customers through
the door. From there, the choice is yours, and the
customizable possibilities are endless.
(All websites accessed Apr 26, 2017)
Annet King is vice president of global education
for Elemis, where she develops the brand’s global
education and establishes its Education Hubs and
Training Academies across the United States.