62 June 2017 © Skin Inc. www.SkinInc.com Reproduction in English or any other language of all or part of this article is strictly prohibited. © 2017 Allured Business Media.
What if the secret to retail success isn’t how you say it, but how you display it? What if you could display our retail in a way that it would sell itself? Having an effective retail strategy can be the reason you achieve financial stability sooner, as the revenue opportunity is immense.
Selling retail does not need to be scary, and it certainly does not
have to be hard work. With a little planning and creativity, you can
be well on your way riding the retail train all the way to respite in
Meet the Silent Salesperson
Have you ever wondered how some of your favorite stores choose
to display items for sale? The strategic placement of props in a
proportionate balance of retail products is more than an art; it’s a
scientific equation created for purchasing persuasion. The deliberate
mix of 80% product to 20% props sets the scene for the “silent
salesperson” to sell.
Visual merchandising is the art of thoughtfully telling a story
through a balance of products and props with customer purchasing
behavior in mind. Industry insiders call this a silent salesperson,
because it will sell for you if done effectively.
The 20-Step Program for
By Lauren Snow, Associated Skin Care Professionals