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Send your questions to firstname.lastname@example.org, with the subject line “Ask the Esthy.”
By Lori Crete
Licensed Esthetician, Owner of Spa 10
and President/Founder of
The Esthetician Mentor
ASK THE ESTHY
Setting up your online offerings
does take some time, so I do
recommend blocking off about
two hours of time to get them up
and running. After your setup is
complete, expect a few weeks of
informing and educating clients on
how to use the system.
Your clients will love that they
can book with you 24/7 from your
website, Facebook page and online
A: I was basically forced into online booking by a business coach.
Although I felt terrified that
somehow I would alienate my
clients by investing in online
booking, it has been one of the
best business decisions that I have
Speaking from years of online
booking experience, here are the
top three (of many) reasons online
booking can greatly benefit your
1. Convenience for You
and Your Clients
The ability to book 24/7 offers
undeniable convenience for existing
and potential clients.
People purchase convenience.
Many clients are busy with their
daily routine and think about
self-care after office hours.
I find most of my bookings are
made while I am sleeping. There
is no better feeling than waking
up in the morning to see several
appointments booked while I was
Convenience for you is really
all about working smarter, not
harder. Just think of what you can
accomplish with all the extra time
you will have when this part of your
Q:Should I switch to
daily routine is automated. I was
able to schedule two to three extra
clients a day with the additional
time that became available.
2. Marketing Made Easy
Most online booking platforms
provide robust marketing support.
You can send newsletters, feature
retail products during the booking
process and offer deals to advertise
new services or to fill slow times.
3. Heightened Online
“SEO is really about exposure for
your business when consumers are
searching for your services online.
It’s important to remember that
services are always local (unlike
searching and buying products
online). If your booking platform
offers business listings in a local,
high-volume, online marketplace,
your businesses will get the dual
benefit of increased exposure to
local consumers while also driving
those consumers to your website
to get more information. This
is a virtuous cycle that always
leads to higher search rankings,”
explained Michael Wilson, vice
president of marketing and business
development at Schedulicity.