Sun protection (UVA/UVB, at least 30 SPF). Over-communicate the importance of
sunscreen with every client—every visit. Many of the medical spas at this event stated
that they rely on estheticians and medical assistants on staff to educate clients and
recommend home care.
Moisturizer. This should be used to hydrate and protect skin
without containing unnecessary ingredients.
Exfoliants. These should include a beta hydroxy acid (BHA)
and/or an alpha hydroxy acid (AHA).
A medical-grade product. Retinoids are necessary for their
A skin-lightener for hyperpigmentation. The use of
hydroquinone vs. other skin-lighteners is sometimes
controversial; however, everyone agreed that this is a
must-have function of any product mix.
Demographics of your client base. A medical spa in Palm Springs, CA, may have
a different clientele than an office in San Francisco. Defining your demographic before
purchasing a product line will increase profitability and client compliance.
Education. What educational support is available for your clients and front office
team through printed materials, webinars and on-site training?
Media outreach. Is the product in the news or in magazines through articles,
advertisements or interviews?
Current research. What studies have been completed? What are the results and who
did the testing? Surgeons require independent data and blind testing before
making product choices. Skin care professionals should learn the
importance of this from the medical profession. Think about how
powerful you would be for clients if you studied your own results
with charting and photography.
Online presence. Is the product sold online? Do You Tube videos
about it exist? What are the reviews and blogs saying?
Founder and owner
of the San Francisco Institute
of Esthetics and Cosmetology
since 2002, Deedee Crossett is
an industry pioneer for raising
the bar of undergraduate
education for cosmetologists
and estheticians. She can be
reached at www.facebook.com/
deedee.crossett and Twitter
10 THINGS PLASTIC SURGEONS
LOOK FOR IN A PRODUCT LINE
During the 2014 California Society of Facial Plastic Surgery’s annual meeting in Lake
Tahoe, Nevada, I served on the panel “Advancements in Skin Care.” As a skin care
professional, you sometimes may feel like medical spas have access to all the “good stuff.”
Following are 10 things plastic surgeons look for in a product line for their medical office.*
10 THINGS By Deedee Crossett
*Based on the panel discussion from the 2014 California Society of Facial Plastic Surgery