70 May 2014 © Skin Inc. www.SkinInc.com
private label manufacturers are
a great choice. They have a large
assortment of products and primary
packaging to choose from,” says
Lee. However, he explains that,
if you’re looking to provide more
advanced clinical skin care catering
to your specific and unique market,
owners will find that “costs and
time increase for the client and
the manufacturer, and fixed costs
inevitably are increased. Increasing
quantities is another means to
ensure the client is receiving the best
price for their goods.”
Educational assistance just
isn’t there with private label. Lee
says that a common private-label
tactic is to take a consultative
approach when working with spas.
This helps them create treatment
protocols and provide as much
information as possible about the
ingredients in their line in order to
effectively inform and educate their
own spa clientele.
Alves adds that private labelers
can often provide extensive
product knowledge to the spas
they work with. “This is valuable
training that helps the staff sell the
products that the spa has created.
For larger accounts, [private label
companies] can give on-site retail
merchandising advice, as well as
professional treatment training,”
says Alves. “Protocols and sample
sizes are [often] available to get spa
Marketing support falls short
with private label. “We take our
clients’ projects from concept to
fruition. The more our clients sell,
the more we sell,” says Sommer.
“From training materials to direct
mail, we are 100% with our clients.
It is important that they invest the
Discover the potential of private label products.
EGF Nano Cream aids the cellular
regeneration process for skin in need of
collagen and elastin restoration, while
delivering moisture to help skin achieve
hydration and smoothness.
Noncomedogenic and safe for sensitive
skin, Endurance Shield High Performance
Sunscreen provides protection from UVA
and UVB rays, is formulated to last through
activity and is water-resistant.
Exhale Spa’s private label product line by
Ready Care is esthetically simple, while
being results-driven. The line contains the
spa’s signature aroma, calming and soothing
white tea, which falls in line and strengthens
Sheer Berry Antioxidant Serum features
high-powered antioxidant fruit blends and
anti-aging peptides to help quench the skin’s
need for protection and offer free radical-fighting ability.