68 November 2017 © Skin Inc. www.SkinInc.com
healing treatments and natural remedies. Delve into the
science and history of the treatment or products being
offered as part of the trend. Take confidence where you
see ties to proven or long-standing history.
3. Sustainability. You should always evaluate any
new product or service with an eye on environmental
impact. How will the new service or product impact
the environment in general and at your spa in
4. Safety. What safety precautions exist, if
any? Does the trend pose any risks for your
clientele? Thoroughly research and consider any
contraindications to protect your business, your
therapists and your clientele.
5. Reputation. When evaluating specific products
and treatments, it is important to consider how
long the company has been around. Don’t be afraid
of startups, but do look at the principal player’s
history. Does the owner have experience in the spa
industry? Is he or she reputable? Who do you know
who is connected to the main people involved? Look
for word-of-mouth feedback on the company and
the treatments and/or products you are considering
6. Retail opportunities. With any new treatment
you bring to your spa, retail sales need to be an
important consideration. Not only do you increase
opportunities for revenue, but you also serve your
clientele by helping them extend their spa experience
by their visit.
7. Shared vision. Not every great idea is great for
your particular business, so consider what makes sense
for you and authentically adds value—beyond simply
being new and exciting. Does the trend fit in with your
mission and spa environment?
It is important to consider how long a company has been around.
ADDING TREATMENTS TO YOUR SPA