Ashley Ludgood is the digital & social
media director at IF Marketing, and
has more than 12 years of experience
in content creation, digital strategy and
social media marketing. With international clients on
three continents and working directly with hundreds
of practices throughout the country, Ludgood
confidently helps skin care facilities enter the new
world of social media marketing.
time and between 6 PM– 8 PM. Take into account when
people will most likely have time to casually use their
social media platforms.
Define the relationship. In every relationship,
there comes a point when you need to reveal what
you want. If you don’t tell them, how are they supposed
to know? Make sure you are leaving your contact
information and a call-to-action on most—if not all—of
your posts. Explicitly tell your fans and followers to
contact you for a consultation.
Order takeout and pretend that you cooked.
If social media seems like too much effort for you
right now, cut a couple of corners. Employ the use
of dashboards, such as Hootsuite or SproutSocial, to
manage your accounts. These will allow you to schedule
posts in advance so that you can post at prime hours
and multiple times per day without being tied to a
computer. They also offer mobile apps that allow you
to respond more quickly and easily from your phone.
Consider hiring a social media strategist or a social
media intern to execute the day-to-day work.
FALL IN LOVE
Ultimately, the esthetician-client relationship is a
long distance one in which the client does not have
the luxury of seeing you every day, but may want
more time or advice. Social media allows you to
create the illusion of more time, attention, availability
and investment in each client. That appearance of
extra investment will translate to enhanced loyalties,
stronger word-of-mouth and more frequent visits from
each client. Prepare to fall in love with the results.
(All accessed July 30, 2013)
KEEP SOCIAL MEDIA POSTS
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