Stories of Success…
Director of Spas, The Spa at Pier
House and Top Spa at La Concha
Situated in the center of Key West’s bustling Duval St., Top Spa at La Concha Hotel and The Spa at Pier House provide a respite from the heat and
restaurant-lined streets. As director of spas, Alicia
Howell knows her clientele well and strives to provide
eclectic treatment offerings at both spas that reflect
the coastal-quirky persona that the area embodies.
We sat down with the Florida native to discuss her
transition into the spa industry and what it takes to
create a truly unique spa.
Skin Inc. (SI): How did you get started in the spa
Alicia Howell (AH): I was working in a dental office and
was tired of patients not being happy to come see me, so I
By Lisa Schryver