By Beth Cochran, Wired PR
Evangelists are not necessarily celebrities or
well-known influencers. They are customers, employees,
vendors—anyone who believes in what you have to
offer so deeply they are willing to go above and beyond
to encourage everyone to experience your brand. So,
how do you inspire your company’s stakeholders to
become brand evangelists? You have to exceed their
Get to Know Them
It all starts with building a solid experience, and the
only way to do that is to find out what your customers,
employees and other stakeholders value.
Customers don’t fall madly in love with brands that
simply meet their expectations, they fall in love with
those that exceed their expectations in some way. It
may not take much, but the only way to know what
Empower Clients to
Customers may come and go, but
evangelists are loyalists. They’re your biggest fans. Beyond
purchasing what you have to offer, they also share it with
the world. They tell their friends, family and possibly even
their followers on social media about your great brand.
Where do you get started in created your own base of
ambassadors? It begins with creating a solid foundation
on which to build.
What exactly is a “brand evangelist?” It’s someone
who goes beyond a brand loyalist, which describes a
customer who is generally committed to one brand
over another. A brand evangelist, on the other hand,
describes customers who go one step beyond this—they
are deeply committed to your brand and will act on your
behalf to get others to join them in supporting it.