DE5 September 2017 © Skin Inc. www.SkinInc.com
sources. Organic ingredients are grown without
the use of pesticides or other harmful chemicals
and are not genetically modified. The United States
Department of Agriculture (USDA) regulates the use
of organic substances. A product must contain at least
95% organic ingredients to be labeled as “certified
organic.” For a product to be labeled “made with organic
ingredients,” the product must contain at least 70%
organic ingredients, so always look for the USDA label.
9. Inform the Client
One thing I learned at a conference that I have
carried through my career is “anything you tell
a client before a service is taken as information,
anything you tell them after is taken as an excuse.”
Following this golden rule will set a precedence
for your clients and ensure a better relationship of
understanding. For instance, some clients see visible
shedding after chemical peels and some do not. This
doesn’t mean that the treatment didn’t work if the
peeling isn’t visible. Our cells are at a microscopic
level, and there are several factors that go into
how much shedding will occur. Now, picture the
disgruntled client that paid for a chemical peel and
was not told ahead of time that she would not peel.
When you explain why after the fact, she will likely
think you are making something up just to appease
her. A client needs to understand everything about the
treatment including side effects, risks and benefits.
And of course, reiterating the importance of home
care and protecting the skin to maintain results is
always a must.
10. Use Social Media
Looking at how social media has evolved to where it
has come is amazing. As we look on various social media
platforms, you can see businesses evolve and see what
treatments they are incorporating. Facebook Live has
become a window into your treatment room. Inquisitive
minds always want to know what happens behind the
scenes, and letting the client see a treatment they are
not familiar with can intrigue them to ask about it and
perhaps book an appointment for themselves. How many
times have we watched a Kardashian receive a treatment
and want to experience it as well? Creating before and
after pictures for Facebook, Snapchat or Instagram
is a great idea to showcase your client’s results. When
doing this, you want to be consistent with lighting,
background, and distance from the camera. Also, be
sure to have a photo consent signed by your client.
Book More Business
Competition is the esthetic field is intense, but that
does not mean that you can’t soar above. Use these 10
secrets to hone your craft and book more business.
Radio frequency has been used on the body for tightening and cellulite reduction.
Terri A. Wojak, a licensed esthetician of
20 years, is an authority on skin care in a
medical setting, education and business. She
is director and educator at True U Esthetics,
co-author of Mastering Medical Esthetics and
author of Aesthetics Exposed: Mastering Skin Care In A
Medical Setting and Beyond. She is also a member of the
Skin Inc. Editorial Advisory Board.